How to Use Digital Marketing for More Sales
Our customers are using the Internet to find products like yours. If you aren’t taking advantage of digital marketing, you could be missing out on sales. Here’s how to use digital marketing for more sales.
1. Create an Online Presence
Your first step towards converting your website visitors into actual customers is creating an online presence. Make sure you have a strong presence on search engines with complete listings and correctly optimized content that answers common customer questions about your product or service. You can then direct people searching for what you offer to your site through paid advertising channels like Google Adwords, which will appear at the top of relevant searches.
2. Create Landing Pages Focused Around Common Questions
You should also create landing pages aimed at helping potential customers learn more about your product or service. These pages should be focused on solving common customer questions. For New York plumbers, for example, some good landing page topics could include:
· Types of services offered (broken down by emergency vs non-emergency)
· What happens before, during and after the work is done
· How long you’ve been in business
3. Make it Easy for Customers to Contact You
Once visitors reach your site they should be able to contact you easily with either form submissions or phone numbers prominently displayed on all of your website pages. You can use tools like Click To Call, which will allow them to speak with you directly through their phones without having to actually call the office.
4. Track What is Working and What Isn’t
It’s important to use analytics tools like Google Analytics to track the performance of every online marketing campaign you run. This will allow you to determine what type of customers are converting on your site, which landing pages convert best etc. so that you can make better decisions about where you should be putting your resources in the future.
5. Optimize Your Website Content for Mobile Users
More and more people have begun using their mobile phones as a primary browsing tool rather than a PC or other larger device, meaning it’s important that your website content is optimized for these users. Make sure that all text can fit onto a screen without being cut off by not overloading page elements with too much information. You should also be using responsive design elements that make your landing pages easy to navigate from a phone while providing the best possible user experience.
6. Optimize for Social Sharing
Finally, it’s important to make sure you’re optimizing your website content for social sharing. This can help drive even more traffic to your site and increase brand awareness through social signals that will influence Google rankings in future search results. Make sure all of your content is well written and free of spelling or grammatical errors since these mistakes could cause people not to share what you write on their own networks. People respond positively to infographics and other visual media, so use these types of items when appropriate.
Our customers are using the Internet to find products like yours. If you aren’t taking advantage of digital marketing, you could be missing out on sales. Here’s how to use digital marketing for more sales. 1. Create an Online Presence Your first step towards converting your website visitors into actual customers is creating an online…